mcn

The Multi Channel Network was formed in 1997 as a central ad sales arm for Foxtel and Austar channels. Since then the business has evolved to keep pace with the changing consumer offers of the platforms. These include the introduction of digital television which introduced many more channels, the development of personal digital players such as the Foxtel IQ and Austar Mystar boxes, and more recently the imminent launch of new High Definition channels.

MCN is now recognised as a global leader in multi channel interactive television advertising. Among many evolutionary advertising models, MCN can lay claim to the following milestones:

• The development of the first advertising models on the STV platform in Australia.
• The first interactive television advertising in Australia.
• The first Video on Demand television advertising in Australia.
• The introduction of truly integrated new advertising platforms merging across multiple media channels including on air, online and mobile.

From humble beginnings, MCN has evolved into a sophisticated multi dimensional media sales company that is determined to continue to 'invent the future of advertising' in a rapidly changing media landscape.