mcn

The Australian television industry is dynamic and thriving. High Definition picture quality, increased channel choice, personal digital recorders such as the Foxtel IQ and Austar MyStar and the rapid growth of a variety of online and mobile media players, is increasing the levels of viewing and satisfaction from consuming audio visual content. Since the launch of subscription television in 1995 Foxtel and Austar have rapidly evolved their services and now offer Australian consumers a product range that is equal if not superior to anywhere else in the world. Our viewers enjoy a vast array of channels in every programming genre. They have taken control of their televisions through Australia’s only integrated electronic programming guides and can access a range of interactive and on demand features that have transformed the quality of their viewing experience.

MCN continues to evolve as a multidimensional communication company with a strong reputation for innovative advertising solutions. Our aim is to link advertisers' products, services and brands with powerful channel brands and environments to maximise a campaign's communication potential. One of the great challenges for media agencies and marketers in this constantly evolving digital media world is to keep up with the rate of change in media consumption and to ensure that advertising placement reflects audience delivery.