- SoHo reaches nearly 1.2 million different people on average each week
- 33% of all viewers are people 50-64
- 55% of all viewers are grocery buyers
- 29% of viewers are women 40-64
- SOHO viewers are 23% more likely than the general population to visit a shopping centre several times a week.
Source: OzTam National STV Homes. Wks 1-26 2013, 0600-2400, Reach, Profile; Nielsen CMV Survey 3 2013, P 14+