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A

ASTRA

The Australian Subscription Television and Radio Association - the peak industry body for Subscription TV.

AUDIENCE

The potential or expected number of persons who have an opportunity to view.

AUDIENCE PROFILE

The demographic composition of an audience, usually expressed in percentage distribution terms.

AUDIENCE SKEW

When a particular audience is distributed in a manner that differs from the distribution of the total population eg. a programme that attracts a large number of teenage viewers would be described as being 'skewed' towards teenagers.

AVERAGE AUDIENCE

The average audience television as a whole, a particular channel, programme or time zone is the average of all the quarter-hour audiences within a particular time period. This can be expressed in thousands of people or percentages of the total population.

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BANDWIDTH

Part of the frequency spectrum required for a transmission.

BILLBOARD

These are produced for sponsored programs or blocks and include vision from the sponsor's TVC with a voice over reference. Usually includes the sponsor's logo.

BUMPER

Shorter form of a billboard, ususally 3-5 seconds in duration.

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CHANNEL REACH

The number or percentage of a potential audience who watch a channel at all over a particular period of time (typically one day, week or month).

CHANNEL SHARE

Viewing to a channel / programme as a percentage of total television viewing - you can share to all television viewing, all STV viewing, all commercial TV viewing etc.

COMMERCIAL MINUTAGE

The number of minutes on television during which commercials (as opposed to programmes, trailers etc.) are broadcast.

CPM

Cost per Mille, derived from the Latin 'mille' meaning thousand, therefore Cost per Thousand. This is the cost of reaching one thousand members in the specified target audience.

CPT

Cost Per TARP – The cost in dollars of reaching 1% of the specified target audience.

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DAL

Interactive ad where the viewer is taken away to a rich content environment which can showcase detailed product information including long form video.

DAYPART

Division of the broadcast day constituting a single timeband eg. early morning 0600-0900.

DEMOGRAPHICS

Term used to describe audience classification such as age, sex, income etc.

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EPG

Electronic Programme Guide, on-screen programme listings for digital viewers.

EXCLUSIVE REACH

The percentage of the target audience that is reached a specific number of times.

F

FBO

FOXTEL Box Office - world-class Near-Video-On-Demand service on 30 channels. A combination of movies, Main Event& sports and specialist adult.

FOXTEL IQ

FOXTEL iQ is a world-leading digital set-top-box, available only to FOXTEL subscribers, that uses a hard-disk drive to record and re-play FOXTEL's programming at the touch of a button on the FOXTEL remote control. The FOXTEL iQ allows viewers to pause and rewind "live" television for instant replays.

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GRP'S

Gross Rating Points - the cumulative TARP delivery of an advertising campaign. GRPs indicate the total weight or impact of a schedule.

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HUT

The percentage of homes with at least one TV set switched on at a particular time.

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iA

Interactive Advertising.

IMPULSE RESPONSE

Interactive ad where a simple call-to-action overlay appears over the broadcast.

INTERACTIVITY

A catch-all word used to describe digital TV viewers' ability to interact with the TV, for services including advertiser information.

IMPACTS

One impact is one person's viewing of one commercial. Total monthly impacts are used to assess the performance of television stations in reaching target audiences.

INDEX

A measure of relative performance in which each demographic is indexed against a base demographic. An index figure of more than 100 means the demographic performed better than the base demographic.

INTERSTITIAL

A longer form sponsored segment – often based on existing programming.

IPTV

Internet Protocol Television is television content that, instead of being delivered through traditional broadcast and cable formats, is received by the viewer through the technologies used for computer networks.

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MOBILE iA

Basic Impluse Response engagement using SMS.

MULTICHANNEL HOMES

Homes that receive more than the 5 analogue terrestrial channels.

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NEWS ACTIVE

News Active is an interactive service enabling subscribers to view eight separate news feeds (mosaic) focusing on sub genres of news including: Breaking News, Business News, Entertainment News and Sports News. Voting features will also be available on the News Active service in the next phase of the project.

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OUT OF HOME VIEWING

Viewing by panel members outside their permanent residence. This viewing is not captured in the ratings system.

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PAGE IMPRESSIONS

The number of times each page of a Web site was viewed within a specific time period.

PDR

A Personal Digital Recorder - Equipment that can digitally record programmes onto a normal computer-like hard drive for future playback.

PENETRATION

The percentage of all homes or a given demographic which subscribe to either satellite or cable TV; or, the percentage of cable homes passed which actually subscribe.

POTENTIAL AUDIENCE

Also known as population or universe estimate. The total available people within the designated universe who meet the nominated audience criteria.

PRE-PROMOTION SPOT

Spots promoting a major stunt, usually aired 2 weeks prior to stunt.

PROP

A 'proposal'. A presentation presented to potential advertisers.

PSYCHOGRAPHICS

Used to describe people's psychological, as distinct from physical characteristics.

PUT

The percentage of people watching TV at a particular time.

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REACH

The number or percent of different people who have seen 'X' minutes (Reach threshold) of a programme or time band. Traditionally programme reach analysis is based on a Reach threshold of 5 consecutive minutes and commercial spot analysis is based on 1 minute. Reach can also be referred to as 'Coverage', or 'Cumulative Reach'.

RETURN PATH

The means by which viewers can send signals from the TV back to the source.

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SPONSORSHIP

An association with a channel in some way that gives an advertiser particular visibility and integration above that of run of station advertising.

SPORTS ACTIVE

Sports Active is an interactive service enabling subscribers to view various video feeds as well as information on the game and players, such as player statistics, different camera angles and current scores during a game.

SPOT OR TVC

Television Commercial/Advertisement.

STU

Set Top Unit - the device which traditionally sits on top of the TV to interface between cable or satellite signals& the TV/VCR.

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TARP

Target Audience Rating Point - the average viewing audience for a demographic expressed as a percentage of the relevant universe. TARP's can also be expressed as an absolute figure (average audience).

TIMESHIFT CHANNEL

TimeShift channels give subscribers the opportunity to view scheduled programming two hours later (+2) than broadcast on the main channel.

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UNIQUE USER

A person who accesses a Web site one or more times within a specific time period.

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VIDEO ON DEMAND

Long form contnt available on demand through FOXTEL iQ.

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