Flash
All swf files should contain the following case sensitive click tag:
on (release) {
getURL (_level0.clickTag, "_blank");
}
All creative is required 2 working days prior to the live date.
EBTV
EBTV must be frequency capped at 1 per user per 24 hours on Fox Sports and 2 per user per 24 hours for all other websites.
File type
For TVC content played in the standard player / custom skin player, please supply video source material in one of the listed formats:
- FLV
- DVCAM
- Mini DV
- DVD
- Beta SP
- Full resolution AVI with DV compression (or no compression)
- Full resolution MOV with DV compression (or no compression)
Video Duration
Ideally, videos are between 15 and 30 seconds in length. TVCs longer than this length can be hard to compress to 1MB in weight. Therefore, when they are compressed the quality is reduced.
Videos above 1MB in weight, take longer to load, and therefore more likely to be closed by the user before the video begins. It is in the client's best interest to keep the TVCs at around 30 seconds or less.
Video Weight
For 30 Sec TVCs - at least 3MB, up to 20/30MB
For 15 Sec TVCs - at least 1.5MB, up to 10/15MB
TVCs low in file weight tend to be poor in quality. When files are compressed, the quality is reduced. Therefore, if the files are not of high quality to begin with there is no way of improving them.
Customised / Skinned player
For a customised / skinned player, please supply the following assets for pre approval and player construction:
- Overall design concept as an image file or PDF with a written brief
- High resolution graphic source files e.g EPS, PSD etc.