FoxTest is our commitment to evolve alongside key partners, exploring new ways of working together while accumulating best practice expertise. It is a journey of discovery that will help drive business outcomes for brands via Foxtel’s premium platforms.
In 2022 Foxtel Media committed $3M to funding FoxTest for 10 partners. Criteria included partners wanting a deeper relationship with our business, who were willing to work with us beyond a transactional level, and who show growing support and belief in the value that we provide in driving business outcomes.
We know Foxtel audiences are more engaged than other TV networks. Our relentless mindset however led us to seek further validation through the lens of attention.
To find out more about FoxTest or share your thoughts on what our next Test should be, please contact Toby Dewar, Foxtel Media Director Customer Engagament.