Landmark

Foxtel Media, previously known as MCN, has a strong track record of innovation. Since 1997, when we launched advertising on the Foxtel platform, we have continued to build an operational framework and systems architecture to support an increasingly complex business into the future. In 2009 we began architecting and building new platforms and sales solutions to support the business and provide enabling technology to support a fresh approach to trading for the Australian market.  In April 2014, we launched the best multi-channel sales solutions in Australia and one of the best in the world - an integrated solution comprising Imagine Communications’ Landmark system and several bespoke system integrations. The Landmark system is well utilized throughout the world, most notably by Sky Media in the UK who transact 250 channels and 30 million spots per annum through the system. The Landmark project has brought significant benefit to our business and also to our varied stakeholders including our channel partners, agencies and advertisers. The operational and inventory efficiencies and audience targeting capabilities are substantial as are the diverse opportunities that the solution brings to market for advertisers. From the Landmark platform 2 significant initiatives have been launched;

1. We were the first sales house in the Australian marketplace to introduce a new, innovative and disruptive trading model called Dynamic Trading. This initiative has allowed the market to move from a spot based transactional trading model to an audience based trading model (more akin to digital trading principles). This model offers unique and intuitive solutions for advertisers that allow for better schedule delivery outcomes for clients and lowered operational costs for all parties. 

2. In May 2015 we launched a world first bespoke TV programmatic platform built in partnership with our partners AOL – our Programmatic TV platform. This programmatic trading platform allows the combining of broadcast and digital video content and for dynamic trading across more highly delivered customer segments including the integration of Multiview segments. This platform is powered by Landmark’s capability through customised integrations.

Looking forward, next generation Landmark in Australia considers concepts like the Landmark XG Open platform – an exciting concept allowing for true cross platform and workflow integration through real time connections and cloud based technology.

For more information please contact your Foxtel Media representative