Addressable GO

What is Addressable GO?

Addressable Go is the latest product innovation from Foxtel Media, driving us to a more digital future. Digital ads will now be inserted into our live streaming on Foxtel Go. Advertisers can unlock opportunities in premium live shows and connect with users consuming live linear across digital screens.

What does this mean for Advertisers?

For the first time, advertisers will be able to geo target (by state) Foxtel linear viewing.  

This opens up the opportunity to work closely with state-based advertisers and advertisers with state-based messaging.

It will also allow advertisers to use data targeting. At launch, we will be able to use 1^st party data to target by age, gender, location and much more. As the platform develops, we will be able to build out viewing segments which will allow more precise targeting across the Foxtel Go platform.  

With Addressable GO we can provide advertisers with highly targeted campaigns, no wastage, incremental reach and the ability to target at scale.  

Contact your Foxtel Media sales representative for advertising opportunities today.