Roblox isn't just a game... it's a gaming marketplace 

Player One, your winter game plan just got a serious upgrade. The Kayo SPORTS Stadium on Roblox is live, connecting brands with next-gen Australian sports fans at the powerful intersection of sport, gaming and culture. Built in partnership between Foxtel Media and Livewire, the Stadium is an always-on, immersive world where players can live and breathe their favourite codes without ever leaving the couch. 

With 440 million global monthly active users, 4.7 million Australians on the platform, an average of 3.1 hours spent per day, and 69% of its audience aged 13 and over, it's one of the most engaged digital environments on the planet. 

210,000+ visits and counting 

Since launching on 4 May, the Kayo Sports Stadium has become a highly targeted, sports-obsessed community whose players keep coming back for more. The Stadium has recorded 210,000+ visits, achieved official Roblox verification, and built an audience that is 98% Australian. 

Pick your zone 

Inside the Stadium, players explore a Kayo-branded hub featuring three iconic sporting zones, each built around officially licensed IP from Cricket Australia, the AFL and Supercars. 

• AFL Zone: Emulate your heroes by taking a specky or slotting a goal from 50 metres. 

• Cricket Zone: Test your skills in a high-intensity net session or pull off a spectacular catch in the catching challenge. 

• Supercars Zone: Race against the clock to set the fastest lap or prove your precision in the pit lane. 

Fans can compete in skill-based mini-games, climb leaderboards, and unlock exclusive in-game collectibles, all in a brand-safe, weapons-free environment with no public voice chat. 

It's time to Enter the Game 

The Kayo Sports Stadium offers brand integration that lives inside the experience rather than around it. Brands can take ownership of a sporting code zone, with custom 3D environments, interactive NPCs, branded challenges and exclusive in-game collectibles that players actively seek out and earn. 

With digital media and promotional support across Kayo and socials, and all production handled by Livewire, it's a turnkey opportunity to show up in a space where Australian sports fans are already spending their time.  

This opportunity isn't just another level... it's a game changer. 

Ready to play? Contact your Foxtel Media rep today.