Kayo delivered a record-breaking 2025, powering Australia’s biggest sporting summer with the "Don’t Miss A Thing" campaign, the biggest AFL season to date, a revamped app and exclusive global events like the FIFA Club World Cup. With audiences and engagement surging, including a 19% year-on-year rise in AFL viewership and 7.37 billion minutes streamed, Kayo has further cemented its position as the nation’s definitive home for live sport.

2025 Highlights 

Don’t Miss A Thing Summer Campaign 

Kayo launched its largest-ever summer campaign, “Don’t Miss A Thing,” showcasing an unmatched lineup of live sport from cricket and F1 to the NBA, NFL, Supercars and more. Featuring icons like Adam Gilchrist and Travis Head, the multi-channel campaign (spanning TV, digital, outdoor, cinema and more) amplifies the excitement of Australia’s biggest sporting summer and is designed to drive engagement and new subscriptions. 

Biggest AFL Season Ever

The 2025 AFL season was Kayo’s biggest yet, with audiences up 19% year-on-year and 7.37 billion minutes streamed. Prime-time slots thrived - Thursday night up 22% and Friday up 9% - while the Swans vs Hawks opener and Collingwood vs Brisbane Round 21 match became the most-streamed games in their categories. These results cement Kayo as the leading home of AFL coverage. 

New Kayo App Launch 

Kayo unveiled a redesigned app, revolutionising how fans engage with sport. The new interface includes the scrollable “Moments Player,” mobile-first “Stories,” and enhanced personalisation and navigation - offering a seamless, smarter experience that reflects modern viewing habits. The revamp marks a major leap forward in fan engagement and user experience. 

FIFA Club World Cup 2025™

Kayo became the home of the FIFA Club World Cup 2025™, streaming all 63 matches live and in HD. The expanded 32-team tournament in the USA featured a dedicated channel, full coverage and highlights across every round - adding yet another global sporting event to Kayo’s already stacked lineup.