A unified solution empowering brands to trade linear TV with digital precision.

In a market first, Foxtel Media is making advertising on linear more measurable, traceable and targeted with the launch of LinearIQ, powered by tvbeat, enabling traditional linear TV inventory to be traded and executed through a digital, impression-based buy.

First announced at Upfronts 2025 as part of Foxtel Media's commitment to delivering a more accountable, outcome-based advertising ecosystem, Foxtel Characters-powered solution gives advertisers the ability to precisely target high-value audience segments, with campaigns across Kayo SPORTS, BINGE, Foxtel Go and Foxtel linear now delivered, tracked and reported through a single digital schedule, streamlining trading.

ANZ and Superior Engineering are the first to sign up to the highly anticipated product, taking immediate advantage of the new unified digital and linear buying capabilities.

Nev Hasan, Chief Sales Officer, Foxtel Media said: "The launch of LinearIQ, in partnership with tvbeat, signifies an unprecedented new era of trading in the Australian TV industry. For years, fragmentation has led to uncertainty in outcomes, hard-to-trace ROIs and sometimes inefficient buying. Our approach unifies linear and digital ad trading by offering advertisers a digital-style, impression-based buying model. It includes all channels, genres or shows where your target audience is watching TV."

Building on the rich audience data within Foxtel Characters, LinearIQ takes behavioural targeting to the next level. Advertisers can now map these specific audience segments directly to traditional linear TV, executing campaigns through a single, digital transaction.

"LinearIQ’s precision targeting essentially allows brands to reach only the customers they want to reach, unified into a single media schedule and one seamless buy. The ultimate hat trick of being able to look at all video performance and real-time data as well as have the security of governed independence in one single view is the start of delivering an outcome-based measurement vision," Hasan says.

"Following the delivery of VFC and our gaming proposition, LinearIQ is the latest milestone on our upfront scorecard - and proof that we're executing on the commitments we made to the market."

Ryan Ambrose, Head of Partnerships, Melbourne, PHD said: “Innovation in trading and measurement is critical as we evolve towards outcome-based marketing. LinearIQ unlocks a more precise, data-driven approach to video, helping us better align investment to performance and deliver stronger business outcomes for ANZ.” Advertisers using the service can expect detailed, impression-level reporting, deeper audience insights into delivered TV impressions, high-quality and transparent delivery, and a combined TV and digital eCPM.

The reporting capability includes Served Impressions, Progress Rate, Daily Performance, Channels/Genres, Dayparts and Foxtel Characters Delivery.