It's time to celebrate one of Australia's most beloved families on Animal Planet!
Irwin Month
Last year Irwin Month was Animal Planet's best performing month & at the time, Irwin Month was Animal Planet's best performing month since 2017. Irwin Month's primetime share was +24% higher than the previous month. This year in May we are again looking forward to Irwin month, a celebration of the Irwin's and their incredible legacy of conservation.
Check out the promo for Irwin month above!
Source: Oztam/Techedge. National STV Panel - Consolidated 28 days. 2020. 0600-2359. PT1800-2229. People 25-54
Crikey! It's A Baby 
This year, on May 22nd, we have another huge special coming up that is set to break records again - Crikey! It's A Baby
- Our last Special Crikey It's The Irwins - Bindi's Wedding / the premiere of Bindi's wedding became the #1 telecast on Animal Planet ever.
- The premiere of Bindi's wedding performed +1175% better than the 2020 primetime average
Source: Oztam/Techedge. National STV Panel - Consolidated 28 days. 2020. PT1800-2229. People 25-54
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