Full-throttle partnerships bring premium brand integration to Kayo SPORTS’ newest motorsport show

Sydney - 31 July 2026: Repco Australia, CRC Industries and Equip Super are racing onto Kayo SPORTS as foundation partners for MotorRacing 360, underscoring strong advertiser demand for premium motorsport content as the sport continues to accelerate in popularity across Australia.

As the newest addition to Fox Sports' award-winning 360 franchise, MotorRacing 360 has established itself as the midweek destination for motorsport fans, delivering expert analysis, opinion and debate across Supercars, Formula 1® and MotoGP and more.

The launch comes off the back of record motorsport viewership on Kayo SPORTS, with 2025 delivering the most-streamed Formula 1® and Repco Supercars Championship seasons ever on the platform, up 26% and 42% year on year respectively.

Led by Fox Motorsport’s Jess Yates and media personality and News24 Presenter Paul Murray, the program launch directly answers the call from fans seeking more premium, always-on motorsport content. The hour-long show airs each Wednesday night at 7.30pm AEST, delivering elite access to the world of motorsports.

Reflecting the growing appetite for motorsport content, the partnerships feature bespoke integrations tailored to each brand. Repco Australia has taken the wheel as naming rights partner of MotorRacing 360 and sponsor of the ‘What Gets You Goin’ weekly segment. CRC Industries is fuelling the ‘Quality Performance of the Week’ segment, complete with on-set product integration, while Equip Super backs the ‘Confidence Call’ segment.

As the nation’s only weekly 360-degree racing deep dive, the new partnerships allow brands to connect with one of Australia's most passionate sporting audiences and a loyal, high-spending sporting community through premium, integrated sponsorships that go beyond traditional advertising.

Nev Hasan, Chief Sales Officer, Foxtel Media, said: "Kayo SPORTS is already the undisputed home of motorsport in Australia, boasting the very best in content and live coverage of all major races annually, including Supercars, Formula 1®, MotoGP, Bathurst 12 Hour, NASCAR, World Superbike Championship, and more. MotorRacing 360 gives brands a genuine role in the conversations motorsport fans are already having each week, creating deeper, consistent engagement.

As demand for premium live sport continues to grow, we're giving advertisers more opportunities to connect with passionate audiences through content that's authentic, trusted and built around the moments fans care about most. The best sports partnerships don't interrupt the experience; they become part of it."

MotorRacing 360 brings fans closer to the stories, personalities and debates that fuel their passion while creating new opportunities for brands to be part of the conversation every week. The program also sees an elite panel of experts, including renowned sports journalist and motorsport insider James Phelps, Supercars legend and five-time champion Mark Skaife, as well as six-time Bathurst champion Garth Tander in live debates, sharing informed analysis and exclusive insights that only true insiders can provide.

ENDS

For more information contact:

Sarah Lever

Head of Marketing and Communications, Foxtel Media

+61 499 252 629 / Sarah.Lever@foxtel.com.au