We are courageous, hands-on trailblazers who aren’t afraid to get our hands first! We explore risky and rewarding adventures through the eyes of the toughest people, the toughest jobs and the most extreme places on Earth. Discovery Channel appeals to men in their mid-forties who have a passion for family, the outdoors and who are motivated the learn things that they can use in every day life. Key programming titles are Deadliest Catch, Aussie Gold Hunters, American Shopper, Outback Opal Hunters, Alaskan Bush People, Fast ‘N’ Loud and Shark Week.