Kayo is Australia’s #1 sport streaming service. Here are some key stats about Kayo’s audience: 

Kayo has over 1 million subscribers, 85%+ are active each week. Each subscription reaches and average 3.8 Unique devices per month 

Kayo offers over 50+ sports from around the world, with 90% of total viewing live and 70% on connected TV. 

Kayo fans stream over 8 hours of sport on average each week across every device. 

Recognised for its award-winning user experience, it’s no wonder Kayo is Australia’s favourite sports streaming service. Kayo put’s the fan experience at the heart of all product features. Key Moments allow users to select the highlights they see on the progress timeline as the feature progresses. Split View allows them to consume up to 4 videos at a time and No Spoilers hides all match centre data and Key Moments to protect the suspense. 

Unique Device Reach 

In terms of how we stack up against UU’s, Kayo holds it’s own with just under 2m UU’s each month based on the fact people can share their subscription. 

FTA BVOD has a combine audience duplication with Kayo of 7.2% 

Foxtel Go/Now and Kayo has an audience duplication of 5.8% 

Kayo + Foxtel Go/Now deduplicated UA’s are 3.1M on average 

Audience Demographics 

Kayo has over 2M unique audience which skews 65% male and 35% female. Of Kayo’s audience, 40% have a household income of $100,000 per year or higher. 70% of Kayo’s audience is aged between 18-54. 

For sponsorship opportunities on Australia’s #1 Sport Streaming service contact your Foxtel Media representative.