Foxtel Media announces powerhouse line up of new and returning sponsors for the 2024 NRL season

Foxtel Media today unveiled a prestigious sponsorship line up of powerhouse brands for the highly anticipated 2024 NRL season. Marking a historic milestone, the NRL season kicked off at the world’s sports and entertainment capital – Las Vegas, USA on Sunday, 3 March (AEDT).

The top-tier line up of sponsors include Sportsbet, McDonald’s, CBUS, KIA, KFC, TAB, VB, McCain, Ford, Red Rooster, Harvey Norman, Jim Beam, Chemist Warehouse, Toyota Material Handling, Telstra, Musashi, Drummond, Hungry Jacks, Steel Blue Boots, AAMI, Toyota and Ashley and Martin.

Round One in Las Vegas' Allegiant Stadium saw four clubs competing in the exciting double-header NRL Telstra Premiership. The Manly Sea Eagles played South Sydney Rabbitohs and the Sydney Roosters versus Brisbane Broncos match followed later that day.

With the Manly Sea Eagles and Sydney Roosters emerging victorious, both games broke records for the Foxtel Group, garnering #1 and #2 most-watched NRL game of all time. Round One also emerged as the highest opening NRL round of all time across Foxtel Group platforms.

Fox League and Kayo Sports will air 121 exclusive matches, making the Foxtel Group the true sports home for passionate NRL fans. The much-anticipated Brisbane Magic Round in May is also expected to wow fans with unprecedented scale and entertainment, with every live game across the round ad-break free and exclusive to Fox League.

This NRL season also has an unmatched commentary and analysis program line up on Fox League’s dedicated 24/7 channel. This includes shows such as NRL360, Face to Face, The Matty Johns Podcast, The Fan, The Late Show with Matty Johns, and Sunday Night with Matty Johns.

Martin Medcraf, Director of Sports Sales and Brand Partnerships at Foxtel Media, said: "We have had a truly electrifying start to the 2024 NRL season in Las Vegas, and our technology and premium environment is here to add to the excitement. With our commitment to no ad breaks in live play, reduced ad clutter and high quality programs, we’re confident this is another record breaking season. It’s an incredible time for our partner brands to reach unparalleled audience numbers and to add to the fans viewing experience."