Case Study: Foxtel Media X M365

M365 improve brand perception with a digital campaign after rebranding

The Challenge

Office 365 has strong awareness, but after rebranding to Microsoft 365, Microsoft needed to shift key brand perceptions by showcasing its abilities to its target audience.

The Solution

The campaign ran across Foxtel Media digital platforms Foxtel Now, Kayo and Tubi and specifically set out to showcase M365’s productivity apps that keep users connected and versatile throughout their day.

The ExecutionM365 creativeThe Results

Foxtel’s digital platforms lift brand metrics & have the ability to convey complex messaging up to +11pp increase in understanding key messaging.

  • +7% pts increase in intent to subscribe vs control
  • +7% pts increase in brand perception vs control
  • 3 in 5 more likely to consider M365
  • 65% felt more positive about M365

M365 resultsSource: Foxtel: Nature Microsoft 365 Campaign Evaluation. May 2021. Foxtel Now, Kayo and Tubi. Active Seekers 18+. Exposed n=500/Control n=500

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